Ethos Imagery

Ethos Imagery is a photography duo (Kim Jay & Danielle Lindenlaud) based in Victoria, BC specializing in product photography, commercial campaigns, and creative portraiture. Their partnership brings together their unique talents and perspectives into a collaborative offering to tell unique and compelling brand stories for eco-conscious and sustainable businesses both locally and abroad.

My aim with the brand identity was to communicate a feeling of warmth and creativity. The logo features two cups overflowing with creativity - a symbol of both their partnership and the creative process - with a full moon framed with a soft arch. I extended the brand through a brand pattern that repeated elements of the logo for a dramatic, bespoke effect. Custom icons tell the story of the guiding principles of the Ethos Imagery philosophy. The Ethos wordmark is bold yet refined, combining curves and varied widths for an overall feel that is both unique and inviting.