Violette Boutique

Violette Boutique is founded by a mother-daughter team in Victoria, BC. For Violette - to adorn is to love. The very core of the brand is based on a feeling of care and consideration. With their brand identity, I wanted to reference the artistry of jewelry design with every detail. The wordmark was carefully crafted with custom lettering to convey a sense of refinement and sophistication.

The logo is designed as a symmetrical monogram that uses the ‘V’ from Violette to hold a radiating shape with a jewel-like quality. With the custom jewelry boxes, I expanded on those details, creating framing elements that vary slightly in width to reference jewelry design in a subtle way. The colour palette is warm, and inviting, and pays homage to the jewelry stores of Paris. As a whole, the brand identity delightfully extends an invitation to treat oneself or someone you love.